The video starts with a pink, purple and blue Furby logo along with the words “Fur-Be Yourself”. The next frame has text that reads “two-thirds of parents say their children feel they can’t be like their true selves for fear of being judged. The same number believe children are under more pressure than ever before to conform to societal norms”. In order of appearance, the footage cuts to Ellie Simmonds, Nandi Bushell, Lucy Edwards and Grace Victory being interviewed, individually, in a colourful studio setting with a purple and blue background. Each interviewee is sitting on a pink fluffy armchair. To the left of the armchair is a shiny green table with three Furbies placed on top – one is orange, one is grey and one is purple. Ellie Simmonds has shoulder-length blonde hair, and is wearing a green and pink check cardigan with a block green collar and buttons. Lucy Edwards has long red hair, and is wearing a yellow jumper and blue jeans. Grace Victory has short curly golden brown hair, and is wearing a pale cream tank top, white cardigan and khaki trousers. Nandi Bushell is a young girl with dark hair in bunches, wearing blue dungarees over a short-sleeved red t-shirt.